Attention Classification Research Synthesis
Responses to help you questions relating to choices to have PA and you will social media have been tallied to search for the common solutions. Viewpoints towards the social networking postings and you can sms were basically small (like, “like it,” and you will “perhaps not the best”) and failed to give by themselves so you can certified qualitative data; although not, the holy grail is assessing customers knowledge of the new intervention products, eg whether or not they had been identified absolutely or negatively and just why. For this reason, composed answers so you’re able to shot Instagram posts and you can texts have been collected and labeled according to the character of your own feedback, which have 2 personnel deciding hence examples was viewed positively and negatively and you can whether there have been specific strategies for improve.
Notice Class Findings
Appeal classification talks produced trends regarding PA choices, barriers, and you can motivators among the participants. When requested which items it appreciated the quintessential, the top step three answers had been walking (n=11), running (n=8), and you will hitting the gym or category exercise classes (n=7). From things it disliked, powering (n=10), diving (n=7), and bicycling (n=7) were minimum of preferred. Research (n=17) and effect lazy otherwise worn out (n=14) were the big dos barriers in order to becoming directly effective, and you may friends service (n=10) and you may supporting household members or teammates (n=9) was in fact the most famous motivators along side focus groups.
Discussions out-of social media play with revealed that an enormous most the participants favored Instagram, Snapchat, and you can TikTok. To possess Instagram, people indicated a desires getting normal posts as opposed to only using Instagram tales (and therefore end once 24 hours) while they desired to get access to the posts towards the membership. Viewpoints toward Instagram listings shown multiple models about their needs, with the most prominent listings including (1) colorful photos and you will limited, concise text; (2) specific info and you will relevant information on PA; (3) Latina cultural themes and you will Foreign language sentences; (4) pictures out of relatable and you can ethnically varied varieties of most of the muscles sizes engaging in PA; (5) images generating public support; and you may (6) films exhibiting how to message someone on huggle specific teaching that they you can expect to is actually in the home. It failed to instance listings which have deep colors, having faster specific recommendations otherwise phrases, otherwise with photo off females having really thin system products.
Having views on text messages, participants indicated the types of texts that could be very useful and you may motivating and exactly how frequently they must be delivered. When determining the tastes conveyed because of the members, there had been step 3 famous habits over the attract communities. The first is actually a preference to have messages getting delivered within a performance regarding just about step 1 content every single day. Second, towards the reviewing samples of both custom and you can common texts, there clearly was a robust taste to have individualized texts you to incorporated the individual name, the name away from a buddy, and a familiar location and you can a particular liking to have viewpoints and you may reminders centered on their most recent PA instead of generic reminders. Fundamentally, feedback revealed that messages should be casually worded having confident texts. Participants indicated aversion towards vocabulary it regarded as “bad,” “unpleasant,” or “nagging,” with a certain antipathy to your content one “seems like some thing my mom would say.”
Fundamentally, users had been displayed 8 7 prospective research brands and you will 5 possible symbolization appearance, and conveyed those that it considered was basically most enticing and you will befitting their group. Upcoming, it rated its better step three choices for each, toward accessibility to carrying out their particular suggestion to possess a study name. Widely known selection was Chicas Fuertes, that has been selected due to the fact the new data identity. Participants together with conveyed enthusiasm for 1 sorts of logos esthetic, that has been selected while the the brand new data signal ( Profile 2 ). Members was also asked whether they would like an input one to was just having Latinas or whether or not they would like an application directed at adolescent ladies in general you to definitely any one of people they know you will take part in. Users conveyed an interest in an input which was specifically oriented for and simply provided Latinas.
